Marketing and business on a budget for indie developers
summary
Argues a small budget is usually required and recommends finding a minimum viable marketing budget then stretching it across proven channels: Facebook and Instagram, Google UAC, CPI networks, Twitter and micro-influencers, plus paid reviews. Predicts under <5% payers (often 1–2%) so monetization mixes IAPs, ads and cross-promo with rewarded video as the least disruptive ad type. Emphasizes press kit assets, YouTube previews, analytics, player segmentation, live ops, and testing until statistical relevance (multiple exposures, often 2–4) before doubling down.
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chapters (15)
- 0:00Marketing matters for indie games
- 1:15Launch without a budget
- 2:18Crafting game highlights
- 3:19Paid marketing channels
- 4:44Leveraging micro influencers
- 5:49Organic growth strategies
- 7:34Searchable game presence
- 8:38Cross promotion for indies
- 9:19Press kit essentials
- 10:43Monetization models
- 11:45Balancing ads and gameplay
- 12:48Live ops and analytics
- 13:50Preparing for obstacles
- 14:55Finishing and success
- 16:00Q&A
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