Keynote: WTF Is AQI Ad Quality Index
summary
Defines an Ad Quality Index (AQI) as (users who saw an ad minus users who quit during/after it) divided by users who saw the ad, and shows a concrete example: 1,000,000 users / ~33% churn after ads. Connects that churn to revenue — an ARPDAU fall from $0.55 to $0.25 equals roughly a 54% revenue churn for that cohort — and describes a remediation stack: hold networks accountable, prioritise brand demand, offer walls and preloads, and use the Digital Turbine ad experience tool to track last creatives, playables and X-button failures.
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chapters (11)
- 0:00Introduction
- 1:59Ad quality matters for retention
- 4:28Ad quality components
- 6:59Creative content impact
- 8:44Performance vs branding
- 10:32Measuring ad quality with AQI
- 13:49Improving monetization with AQI
- 15:55Revenue churn from low AQI
- 17:20Optimizing ad strategies
- 19:07Accountability tools
- 20:31Q&A
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