Panel: The Rise of Real Attribution in PC & Console Gaming.
summary
Panel argues that PC/console marketers must adopt measurable UA like mobile, using IP/household attribution and aggregated cohorts rather than user-level identifiers; AppsFlyer maps TV or CTV exposure to later PC installs, and Google’s Android Privacy Sandbox enables interest cohorts. Practical tactics include buying an initial burst to hit 5k–10k wishlists to trigger Steam discovery, running targeted influencer events and Discord community building, and applying media-mix modeling when ID-level signals are unavailable.
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chapters (11)
- 0:00Panel introduction
- 1:50Performance marketing defined
- 8:12Why real attribution now
- 13:30PC lessons from mobile
- 19:30Anna Solomon on launch
- 21:34New attribution tools
- 24:26Influencers and brand building
- 27:11Attribution versus privacy
- 32:05Marketing strategy advice
- 36:16Q&A on Steam
- 39:06Closing remarks
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