How to Drive Incremental Revenue Growth With the Offerwall
summary
Unity merges Tapjoy and ironSource offer tech into a single offer wall product and tests a staged roll‑out (start with non‑payers, 50% slow rollout, then open to payers). Result: ad ARPDAU jumps by 40% ad ARPDAU lift, IAP ARPDAU rises ~10%, total ARPDAU +13%, and offer‑wall revenue doubles after opening to payers. Claim: when deployed smartly it increases retention and is complementary to IAP rather than cannibalizing it.
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chapters (6)
- 0:00Introduction to offer walls
- 4:43Defining the value exchange
- 8:00Identifying target games
- 11:40Retention and monetization
- 14:26Myth-busting and case study
- 19:10Key takeaways and conclusion
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