Exploring APAC: How to Market in a Flourishing Region
summary
Case studies for APAC marketing with hard results: an offline influencer push in Japan uses 26 influencers to drive cosplay events and earns 7 million video views in one week; China campaigns run on Ocean Engine's suite — a 12‑day Spring Festival “mission” yields 30k Android downloads and 100+ UGCs, while a longer test over 100 days hits ~130k installs and >$1M revenue after testing 1,034 creative assets; Southeast Asia live‑action ads lift day‑7 ROAS by 28%.
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chapters (9)
- 0:00APAC marketing strategies
- 1:49Challenges in Japan Korea China and Southeast Asia
- 2:53Japan influencer case study
- 6:48China Ocean Engine marketing
- 9:16China Spring Festival results
- 11:26Testing China campaigns
- 12:50Southeast Asia localization
- 14:59Full funnel APAC support
- 16:07Q&A
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