Curated Panel: The Keys to Monetisation in 2024
summary
Panelists forecast hybrid casual as the growth path, arguing developers tune gameplay, economy and progression to hit a 50/50 ads/IAP sweet spot and add subscriptions or web stores for VIP offers; analytics and ML fingerprinting are used to segment players and tailor offers. Notable specifics: dozens of Archero clones (≈60) earn <5% of the original’s channel revenue, and GameAnalytics finds same retention curves for hyper casual and casual while session length differs.
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chapters (13)
- 0:00Monetization strategies 2024
- 3:35Gaming monetization future
- 9:38Alternative stores revenue
- 12:46IDFA impact on ads
- 15:54Player behavior trends
- 20:52Hyper-casual survival
- 24:08Retention KPIs
- 28:06Small studio monetization
- 33:03Small studio prospects
- 37:13Monetization ethics
- 38:16Subscriptions in games
- 41:05Apple Arcade
- 44:40Player monetization paths
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