2 Mistakes you are Making With IAP & how to fix Them
summary
Two common failures are concrete: slow iteration — top‑grossing titles push updates weekly or faster so changes are validated quickly — and poor customer knowledge — 8 of 10 top games collect an email in TUE or force a social sign‑in to profile players. Fixes: A/B test everything one change at a time, track conversion/retention/revenue deltas, segment players into personas, and serve targeted store views via your analytics/feature‑flag tools so distinct audiences see the offers they actually buy.
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chapters (6)
- 0:00IAP mistakes overview
- 2:12Mistake 1: Slow iteration rate
- 8:27Mistake two not knowing your customer
- 13:51Customer segmentation tools
- 16:18Start improving now
- 18:25Q&A on A/B testing
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