What Makes a Game Truly HyperSocial?
summary
Snapchat positions games as lightweight HTML5 experiences with embedded chat and voice, claiming over 200 million Snapchatters have played Snap Games and about 30 million monthly players; Aqua Park hits ~45 million plays and Bitmoji Party averages ~20 minutes per session. Bitmoji integration (via the Bitmoji SDK) reportedly raises day‑one retention by ~20% and ad views per active player by ~60%. Snap’s toolkit (Creative Kit, Login Kit, Ad Kit) plus recent Android IAP support drives organic sharing and monetization.
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chapters (4)
- 0:00Start
- 9:49Personalising your Game with Bitmoji
- 12:50Snap Kit Your toolkit for organic growth
- 15:19Connected Lenses
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