Superstar Session: Key to Success in Post-iOS 14 Advertisements: SKAdNetwork Data Reconciliation
summary
Post-iOS14 attribution shows concrete gaps: only 68% on iOS 14.5+, and of those just 24% opt-in for IDFA, so most installs fall to SKAdNetwork with 24–48 hour delay and privacy thresholds that drop country/publisher granularity. Some ad channels don’t enable SKAdNetwork per campaign, so reconciliation needs total-installs vs SKAdNetwork to infer organic, longer time windows, and asking UA teams to enable SKAdNetwork. Vendor solutions promise mapping of SKAdNetwork campaign IDs and modeled per-user LTV/ROI; Tenjin is building that.
AI-written summary · about
chapters (20)
- 0:00Start
- 1:20Introducing Tenjin
- 2:20We understand the upcoming changes are confusing that's why provide iOS 15 training for our clients
- 2:40Summary
- 3:16Starting from iOS 14 one thing changes for users, yet it changes shape of the internet
- 4:44Publishers can increase the ATT opt-in rates, but they need to follow Apple guidelines
- 5:54Attribution before iOS 14.5
- 7:03Attribution after iOS 14.5
- 11:05How to think about it
- 12:30organic is unknown
- 13:08install time vs postback received time
- 14:29not all campaign's types use SKANetwork attribu
- 15:10Privacy threshold
- 16:17Attribution for Organic
- 16:48Take a long timeframe of data
- 17:18Only use SKANetwork-enabled campaigns
- 17:58Monitor your iOS user base
- 18:28Bonus Advice: Wait for iOS 15
- 19:15Bonus Advice #2: Use Tenjin!
- 20:31Recap and Take away
related talks
47mHow the Industry is Preparing for Post-IDFA
29mBeyond IDFA - The Publisher Viewpoint
30mLiftoff's Preparation for ATT
31mSpeed Panel: The Death of IDFA & Cookies - Your Monetisation is at Risk
24mReimagining Games Advertising
30mSpeed Panel: A Whole New Ballgame: How a Top Gaming App Publisher Tackled iOS 14+ & SKAdNetwork
39mPanel: Two Years On From Major IDFA Updates, Have We Recovered?
13mMonetising First Party Data for in app Advertising