Maximising IAP Revenue With Global Pricing
summary
Wappier builds a pricing platform that auto-adjusts IAPs per country across live SKUs using macro/microeconomic signals plus game revenue data, then refines prices with multi-armed bandit testing. The system is a couple million lines of code processing ~2 billion events/day and connects to app store APIs (usually starting on Android) with no SDK required. Requires about 25 payers per country to measure impact. Case results: a poker title averages +45% monthly revenue; an RPG shows ~+24% monthly, with peaks up to +129% (Chile) and country-specific cuts (Indonesia ~-41%).
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chapters (11)
- 0:00Start
- 0:58Mobile Gaming Is Big Business
- 2:35Who We Are
- 4:42Why Global Pricing?
- 8:10What is Global Pricing?
- 8:34Finding The Optimal Price
- 11:14Methodology
- 14:21Indicative Price Changes
- 16:30Case Study: Casino Game
- 18:20Case Study: IP-based RPG Game
- 19:43Platform
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