We’re Only as Good as Our Last Creative: Creative Automation Can Transform Your Growth Strategy
summary
Luna Labs shows concrete results: iterative changes to one playable (dollar→card, layout tweaks, shadowed minimalist UI) lift CTR by 22% CTR lift via an 8% then 5% then 9% split test. Playables (HTML5) surface engagement metrics — tutorial start/end, win rates — where about 15% win-rate on level one predicts higher retention, so teams optimize for wins not installs. The team builds dynamic playables that hold 100 variations dynamically optimized and automates tagging and analysis to turn creatives from black boxes into repeatable, measurable levers.
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chapters (20)
- 0:00Intro
- 1:35Presentation Overview
- 3:01Countdown
- 3:55The Problem
- 5:18Goals
- 6:48Case Study
- 8:04Stage 1 Ideation
- 9:42Measure Output
- 10:30Understand
- 10:56Identify
- 11:52Engagement
- 13:59Checkpoints
- 16:19Key takeaways
- 18:15Wrap up
- 19:04Advice
- 22:20How granular can we get
- 23:50Impactful creative automation
- 26:13Tips for testing creative variations
- 28:31How much of a chance a performance video has to be the best app preview
- 30:51How can I perform testing at scale easily
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