The State of Mobile Gaming in 2021
summary
Global mobile metrics show 218 billion downloads in 2020, users average 4.2 hours/day on device, and app stores see $143 billion spent with games accounting for seven of every ten dollars; mobile ad spend hits $240B and mobile gaming is on track for ~$120B in 2021. Casual titles drive downloads, core games dominate spend, sandbox grew ~75% (Roblox) while battle royale grows ~35% (PUBG/Fortnite), casino games make 11% of spend from ~2% of downloads, and App Annie surfaces this via its Game IQ tagging.
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chapters (16)
- 0:00Introduction
- 2:24App Economy
- 6:59App Annie
- 7:54Key Indications
- 11:45App Store
- 12:47Demographics
- 15:02Mobile Gaming
- 16:48Time Spent
- 19:16Gameplay Features
- 21:09Breakout Games
- 24:48Strategic Collaboration
- 26:14Conclusion
- 27:11Do indie developers have a better chance of success by focusing on emerging markets
- 29:23Working with publishers is the best path for developers
- 30:27Do developers need to cater to the baby boomer generation
- 33:13Is there any evidence for subscription services
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