#ElevateYourGame: How Impression-level Data Can Take Your Game to the Next Level
summary
Claims that MoPub’s impression-level revenue per impression lets ad-driven casual games measure true user LTV and cut bad UA. Case shows +15% incremental ROAS after switching from average-impression attribution in a game with ~20% IAP / 80% ad revenue and ~50% of DAU playing >6 months. Pipeline: send per-impression revenue into analytics, predict LTV from day 3–7 to act early, drop risky SDKs, adopt real-time bidding/advanced bidding and SKAdNetwork + ATT pop-up testing.
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chapters (14)
- 0:00Intro
- 1:13Introductions
- 8:38Longterm ROI
- 9:51Predicting User Value
- 11:17What about the Creative
- 12:29Examples
- 13:08Automation
- 15:26Monetization
- 16:55RealTime Bidding
- 18:28iOS 14 Impact
- 20:33iOS 14 as an advertiser
- 23:43Wrap up
- 26:11Number of level plays
- 27:09Most important and crucial insight
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