The irresistible UX: the psychology of brainwaves and clickbait
summary
Claim: combining neuroscience, psychology and UX produces habit-forming, faster interfaces by exploiting dopamine rewards, habit loops, and biases like FOMO and confirmation bias. Evidence: designers ran fMRI studies (cited), used Sketch and design systems, and measured impact — a redesigned screen that cut actions to three raises NPS/MPS. Examples: Duolingo, Spotify, Booking.com, and a fitness app that increased engagement. Warnings: dark patterns (hidden opt‑outs, forced continuity, roach‑motel) harm trust. Process: product trio, test‑driven design, assumption mapping and the Opportunity Solution Tree.
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chapters (10)
- 0:00Introduction to neuro UX
- 4:16Brain science in design
- 10:36Applying psychological principles
- 13:42Leveraging cognitive biases
- 22:11Design frameworks and examples
- 27:34Emotions and UX triggers
- 34:38Dark patterns in design
- 42:13Ethical design practices
- 44:24Collaborative product development
- 50:33The future of neuro UX
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