Launch of Trumf Pay – Seamless payment and bonuses with your mobile
summary
Trumf launches a mobile scan-to-pay wallet that combines identification, receipts and bonus tracking; it integrates AERA for authentication and BankAxept for bank-account payments, reaching 80% bank coverage at launch (Nordea pending). A small in-house team rebuilt the app, piloted in a few stores, rolled to 1,900 outlets and 8,000 tills, and reports adoption with 3 million members on the platform, 20% of wallet turnover and users having a 20% higher shopping basket.
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chapters (12)
- 0:00Introduction to Trumf Pay
- 0:41About Trumf loyalty program
- 2:30Mobile payment solutions in Norway
- 5:04Why launch Trumf Pay
- 6:12Pilot phases and testing
- 7:39App development and launch
- 8:43Marketing and member adoption
- 9:49How Trumf Pay works for customers
- 11:17Store employee adjustments
- 12:44Onboarding process
- 14:32Member feedback and improvements
- 16:23Results and member behavior
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