The Developer’s Guide to Promoting Themselves
summary
Built TrackJS and PubcConf as concrete examples, shows page rules: target audience, explicit goal, persuade to a single action. Describes a funnel: channels → targeted landing pages → email course → trial → activation metric. Gives numbers: PubcConf funnel converts 11.81%, ticket LTV ≈ $37.50, CPC target ≤ $1.47, actual CPC ≈ $1.29, so advertising pays. Recommends analytics (Google Analytics, Mixpanel, Intercom), test conversion rates, favor audience building over perfect tech.
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chapters (11)
- 0:00Start
- 2:01You Have a Product: You
- 4:36DON'T PANIC
- 5:20MOST IMPORTANT STEP FOR BUILD PRODUCT IS BUILD PRODUCT
- 6:03SECOND MOST IMPORTANT STEP IS BUILD PERSONALITY FOR PRODUCT
- 9:54Persuade the audience
- 11:03Don't Get Clever tech isn't the point.
- 17:28facebook
- 18:57Level 2: Talk to people
- 22:571. Target Audience 2. Explicit Goal 3. Persuade
- 38:481. How will you change the world? 2. What do you stand for? 3. What do you hate?
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