The Psychology of Social Engineering
summary
Shows concrete manipulations: pricing anchors and the “magic 9” push buyers toward the middle option (8GB $229 vs 32GB $299), New York Times upsell example, and anchoring’s cognitive effect. Demonstrates attacks that work: pixel-perfect phishing pages that steal LastPass credentials (code on GitHub), smishing to capture SMS two‑factor codes, vishing that convinces carriers to reset accounts, and a physical breach using a fake pregnancy, coffee cups and hidden Wi‑Fi gear. Explains the Benjamin Franklin effect and simple payload delivery via malicious PDF attachments.
AI-written summary · about
chapters (32)
- 0:00What is Social Engineering
- 1:21Hacking the Human OS
- 2:17Introduction
- 3:05Social Engineering is constantly in plain sight
- 4:09Advertising Social Engineering
- 5:36Dolce Gabbana
- 8:31Bruce
- 10:24Brut
- 10:55Escape Dance
- 11:43Old Spice
- 12:51Calvin Klein
- 13:53Kia
- 14:34The Great Outdoors
- 15:45Men magazines
- 17:01Womens health
- 21:01Anchoring
- 25:17Pricing Models
- 26:25The New York Times
- 28:30Fishing
- 30:42Spear Phishing
- 34:13Data Security
- 35:57Pixel Perfect Fishing
- 37:27iCloud
- 38:21SMSing
- 39:24Bypassing
- 39:54SMS
- 40:45Phishing
- 43:11Women
- 44:27Social Engineering
- 46:45Irish Stereotypes
- 47:28Stereotypes
- 50:56Getting your way
related talks
53mThe Pyschology of Social Engineering
56mHacking your Mind and Emotions
44mHacking Humans: Social Engineering Techniques
50mHacking Humans : Social Engineering Techniques and How to Protect Against Them
58mSocial Engineering: Hacking Humans
35mProtecting the Organization: The Psychology of Social Engineering
46mSocial Engineering: Hacking Humans
30mSecurity Starts With You: Social Engineering