The Pyschology of Social Engineering
summary
Shows how attackers convert psychology into exploits with concrete examples: pixel-perfect phishing pages that mimic LastPass and iCloud, spear-phishing from social posts, whaling that targets PAs to force million‑dollar transfers, and an SMS trick that works if users reply with the SMS code; demonstrates physical entry using a fake pregnant belly stuffed with Wi‑Fi gear and coffee carriers to open doors, and timing attacks aimed at Friday 5pm/month-end to exploit stress. Includes anchoring pricing experiments (iPhone/iPod, New York Times) and a PDF‑as‑malware favor ploy.
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chapters (32)
- 0:00Intro
- 1:00The Human OS
- 1:49Niall Merrigan
- 6:16Marketing and Sales
- 7:25Smell
- 10:15Old Spice
- 10:46Double Down
- 11:14Calvin Klein
- 12:00Kia
- 13:06BMW
- 14:19Mens Health
- 15:35Women
- 18:19Comparison
- 18:55Brain Freeze
- 21:24iPhone
- 22:55Bone Feeder
- 23:40New York Times
- 26:06Fishing
- 26:32Spearfishing
- 30:55Human error
- 31:45Password managers
- 33:30iCloud
- 33:52Panic
- 34:26SMS
- 36:55What happened
- 41:48What do you see
- 44:03She put on a belly
- 44:25Coffee carriers filled
- 44:48People are nice
- 45:25Social stereotypes
- 48:25Benjamin Franklin effect
- 51:29Key takeaways
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