How FINN.no went from being search engine hostile to be a little bit friendly

on YouTube ↗38m

" summary

FINN.no had 30 million irrelevant pages indexed and Googlebot wastes crawl budget on filtered result pages and sold items, so engineers block old result permutations, enable stable category landing pages, and publish a sitemap plus RSS to surface new listings. Changes cut indexed pages from ~50M to 2M, raised organic rank for key queries (e.g., “home for rent”) and brought rapid indexing within 24 hours via search console, sitemap + RSS, and fixing titles/descriptions.

AI-written summary · about

" chapters (7)

1. 0:00Start
2. 8:492005
3. 14:54Technical SEO problems
4. 21:06Wasted pages
5. 22:43Title + description
6. 25:38Structured data
7. 27:00Landing pages

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