Behind the AI Curtain - Designing for Trust in Machine Learning Products
summary
A design team redesigns a predictive-analytics score for legislative bills by removing a misleading area chart, hide numeric details behind summarized copy, reorder contributing reasons to reflect algorithmic weight, and use situational user interviews (ask colleagues-how-you’d-explain prompts) as the success metric. A search finds 140 internal docs explaining the feature, proving internal confusion. Testing shows users can accurately explain the score to a coworker, so the redesign ships and increases prioritize explainability over raw transparency without breaking revenue.
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chapters (7)
- 0:00Designing for trust in AI
- 2:52Why trust in AI matters
- 12:13Less is more in predictive analytics
- 14:40Asking the right research questions
- 19:33Clear writing in UX
- 22:03Redesigning predictive analytics feature
- 31:11Key takeaways and AI design future
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