Everything You Wanted to Know About Kickstarter
summary
Recommends being ~50% complete and including 30 seconds of gameplay (video or GIF), not just a concept; set realistic funding (typical successful goals for games run $50k–$150k; under ~$20k is risky) and plan 5–7 reward tiers with limited customizable high-tier items; don’t publish stretch goals until funded and post updates ~every other day; expect ~30% of pledges from Kickstarter and ~70% from your community, so build ~5,000 engaged followers (2,500 backers target) before launch.
AI-written summary · about
chapters (22)
- 0:00Start
- 0:38Kickstarter Ama
- 7:21Are There Certain Times of the Year That Are Better or Worse for Launching a Campaign
- 11:30Mobile Games Are Extremely Difficult To Fund on Kickstarter
- 13:35Customizable Rewards
- 15:26How Important Is It To Outline Your Stretch Goals in the Initial Pitch
- 17:10What Is the Proper Way To Organize Your Stretch Goals
- 21:38What Are some of the Biggest Mistakes That You See People Making in Their Campaign
- 22:06Never Posting an Update
- 22:27Not Communicating with Your Backers
- 24:02Should We Do Stretch Goals
- 24:16Would You Recommend Having Add-Ons
- 25:39Is Kickstarter Available for Countries like Pakistan and India
- 26:35How Can We Get Thousands of Eyes on the Kickstarter Link
- 32:34Communicating It to Your Backers
- 42:11Create a Pre-Launch Page
- 43:46Conversion Rate
- 44:22How Would You Plot Out Your Perfect Campaign
- 45:24Why You'Re Coming to Kickstarter
- 46:09Can You Use Kickstarter for Funding and Still Try To Get a Publisher
- 46:25Use Kickstarter for for Funding To Get a Publisher
- 51:28Are There any Challenges That Hyper Casual Mobile Games Run into on Kickstarter
related talks
52mKickstarter AMA: Live with Anya Combs!
01h 00mHow to market a game
01h 00mHow to Get Content Creators to Play and Promote Your Game
57mTurning Luck Your Way
59mUnlocked Earned Coverage - How to sell your game with limited funds
58mPublisher Relationships - What it Gives and What it Takes?
55mBuilding the Best Pitch
01h 02m5 oopsies you're making while marketing your game!