IEEE CoG 2019 - Industry Day - Adrian Hon and Abigail Fisher (Six to Start)
summary
UCL and Six to Start combine behavioral science with game design and present concrete findings: Zombies, Run! has ~5 million downloads and 250k active users; a survey of 5,000+ respondents shows an average increase of 84 extra minutes per week of activity and a shift in exercise identity toward running. A thematic analysis of ~500 VR exergame reviews (29 titles) flags immersion reduces perceived exertion, real-world body-mapping, motion sickness, price, and developer response as key drivers for engagement, and a VR prototype called Walls targets adolescents.
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chapters (10)
- 0:00Introduction and background
- 3:12Exergaming as a solution
- 7:26User preferences in VR exergames
- 12:03Zombies Run overview and data
- 17:06Impact of Zombies Run on users
- 19:37VR prototype development
- 22:13Q&A on IP and design challenges
- 24:01VR motion and space constraints
- 26:42Adolescent user testing insights
- 28:09Game difficulty and accessibility
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