How to Care for the Target Audience When Creating a Project
summary
The talk covers common mistakes game teams make during design and production when they neglect or misunderstand their target audience, and explains which audience-related factors developers should focus on. It discusses practical attention points for aligning a project’s design and production decisions with the needs and expectations of the intended players.
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chapters (14)
- 0:00Target audience importance
- 1:07Projects for ourselves
- 4:41Spider-Man animation
- 13:54Taste versus audience
- 20:41Own preferences projection
- 27:25Sonic animation case
- 31:08Mavka image experiments
- 36:04Studying audience like Miyazaki
- 41:29When to check audience
- 45:42Psychology in creativity
- 49:16Animation as tool
- 51:25Authored products audience
- 54:15Post-release surprises
- 55:38Measuring international success
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