Customers In Context: The Great Chain of Selling
summary
Explains who controls customer data with concrete examples: a cloud service updating 250,000 locations across Google, Facebook, Foursquare and Bing in real time; a UX that captures personality via image-based questions and serves predictive APIs to partners; social analytics used for brand “real estate” rather than click attribution; a Russian e‑commerce running 2,200 pickup points and using cash‑on‑delivery; mentions a pages feature and iBeacon for in‑store mobile triggers.
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chapters (12)
- 0:00Introduction to E-commerce
- 2:58Data and Personalization
- 5:52Role of Social Media
- 8:28The Ecosystem Approach
- 10:34Data Privacy and Trust
- 12:31Future of Retail Data
- 14:44Mobile Commerce Evolution
- 17:36Consumer-Centric Future
- 20:15Omni-Channel Strategy
- 23:20Ecosystem Leaders
- 25:00Transparency in Data
- 26:27Giants vs Small Business
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