Highlights - Omni-Channel Retail Strategy
summary
Built physical stores that are actually physical stores run on an online platform, with inventory and availability managed by the e commerce backend and localized pricing adjusted per country. Operations run mobile first, mobile-run operations so sales staff use phones as POS and CRM. Brand growth relies on money-can't-buy events and email capture in-store to drive personal service and follow-up, and the approach claims to deliver luxury tangibility while keeping online efficiency.
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