Highlights - Customers in Context: The Great Chain
summary
Claims that users control commerce as identity and data flow knit product development through long‑term use, arguing social data buys precision but not trust; Russia shares social data yet distrusts banks so mobile shopping underperforms there because networks are poor; segmentation must be behavior- or values-based rather than stated intent; expects a fragmented ecosystem where Uber and Seamless coexist with dominant vertical local services (vets, physicians, hospitals) and horizontal platforms.
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