Game On: The Art & Science of Fun
summary
OUYA launches from a $8M Kickstarter to shipping in about seven months, attracting 31,000 registered developers and about 600 games (100 exclusives) while iterating the hardware and software with six firmware updates. Early problems include flaky Wi‑Fi/Bluetooth and tolerance issues from an aluminum casing, prompting a move to aluminum->plastic for cost and manufacturability; Unity support expands to 10+ engines, analytics show 7–9 installs per new owner in month one, and a 16GB white SKU sells out quickly.
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chapters (5)
- 0:00Introduction to Ouya
- 1:15The Kickstarter experience
- 5:41Shipping and retail lessons
- 12:17Holiday season and analytics
- 15:13Future strategy and growth
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