The Customer Journey of the Digital Audi Customer
summary
Dealership visits fall from about 4.5 to less than twice; buyers typically make their first showroom visit only in the two weeks before purchase. Audi runs a Google Adwords/SEA campaign and builds a “digital dealership” with apps for booking test drives, a personal online assistant for configurators, cars with Wi‑Fi and cellular ties, and lower‑tier models inheriting flagship features. Sales staff training uses two‑minute "black on white" training clips. Many advanced in‑car features go unused today; legal barriers slow fully driverless valet parking.
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chapters (6)
- 0:00Start
- 1:58What Does the Customer Journey on the Car Side Expect
- 5:19Google Search Campaign
- 9:51Search Engine Advertising
- 13:57Augmented Drive
- 17:33What Is the Future of Driverless Cars
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