Making the CASE: Cloud-based innovation in the automotive industry
summary
Demonstrations show a working head‑unit + mobile intake app that uses Amazon Personalize for trip and activity recommendations, Rekognition for user ID, IoT Core/Greengrass to ingest CAN bus data, Polly/Alexa for prompts, and Amazon Pay to buy charging and meals. Demo quantifies opportunity: ~25–30% of vehicles are connected today, 94% of execs invest in CASE and autonomy can cut operating costs up to 70%. A second prototype writes user consent and usage metadata to QLDB and publishes anonymized datasets to AWS Data Exchange for monetization.
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chapters (24)
- 0:00Introduction
- 1:53Audience
- 3:43Pain Points
- 5:14What is the CASE
- 6:19The Vehicle
- 7:04Industry Focus
- 8:16Connected Vehicle
- 10:07Autonomous Technology
- 11:16Sharing Economy
- 12:01Electric Vehicles
- 13:03Benefits
- 14:32Solutions
- 14:49Mobility Strategy Map
- 18:42Personalization
- 20:41Accenture AWS
- 22:44How many people take road trips
- 25:25Intake application
- 27:31Chargeback
- 28:42Head Unit
- 30:26Vehicle Health Check
- 32:29Charge Back
- 36:31Relationship with the Vehicle
- 42:02Mobility Ecosystem
- 44:14Wrapup
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