The circular supply chain, and the drive for sustainability
summary
A working Accenture–Mastercard solution combines blockchain + biometrics with digital identity and biometrically enabled payments to attach a verifiable QR/barcode to batches, let consumers tip specific producers, and pay farmers via prepaid cards. Pilots put shrimp traced to US shelves and tuna on live supply chains, claim production deployments, and report concrete wins: 2,000 farmers on the Mastercard farmer network and a Bill of Lading pilot that reduced fields to 7–8 from ~38, cutting paperwork and improving traceability.
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chapters (10)
- 0:00Introduction to circular supply chain
- 1:46Sustainability challenges in supply chains
- 8:10Real-world blockchain supply chain pilots
- 14:46Why circular economy matters now
- 22:54Circular supply chain in action
- 31:44Seafood traceability with blockchain
- 37:27IoT and data integrity in supply chains
- 44:56Business and consumer benefits
- 50:44Engaging communities and partners
- 57:04Q&A and closing remarks
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