More than rubber on the road: Tires in an IoT world
summary
Pirelli turns tires into IoT devices that stream pressure, temperature and acceleration to AWS back ends and a native mobile app; architecture evolves from lift-and-shift EC2 to containers in ECR/Rancher (moving toward Kubernetes) plus Lambda for APIs. Datadog adds observability that cuts a 50% user‑journey debug from a week to a day. Products include Track Adrenaline (tire sensors + control unit + lap analytics), CyberFleet (fleet monitoring without control unit) and Seikaly (bike guidance). Plans: multi‑account Landing Zone, strict IAM and automated, signed Docker images.
AI-written summary · about
chapters (28)
- 0:00Intro
- 0:28What is Pirelli
- 2:58What is Datadog
- 4:00Are you involved in tires
- 4:35What is Pirellis focus
- 5:20How Pirelli works with AWS
- 5:41Pirellis journey to the cloud
- 7:06Consumerfacing products and services
- 7:31Real organic needs
- 8:05Protecting trade secrets
- 9:05The cloud
- 10:33Digital Innovation and Cloud Evolution
- 12:52You dont need to go serverless overnight
- 13:22Organizational and business advantages
- 14:24observability today
- 15:31datadog example
- 17:03feedback loop
- 18:58containerization
- 21:42Server Lists
- 23:31API
- 24:09Pro tips
- 24:51Teaser video
- 27:22System Architecture
- 35:16CyberFleet
- 37:39Rancher
- 40:14Architecture
- 44:08Future work
- 45:37Outro
related talks
27mSaving Human Lives with the IoT
15mAWS On Air Industry Review ft. Automotive
19mAPIs to build innovative Industrial IoT applications
20mAWS On Air ft. AWS IoT FleetWise
28mAutomotive Cloud Development Paradigms - Diving into Connecting IoT...
22mBuilding a movement data and analytics platform to de-stress customers & save lives
14mUnlock the power of IoT: Intro to NTT’s edge analytics platform
01h 09mIoT Realized - The Connected Car