5 product trends for the connected car market
summary
Launches an OBD2 dongle-based product called SPOTS Fahrtenbuch that makes tax-compliant trip logbooks and claims measurable time and cost savings, launched November and expanded via an O2 partnership. Finds most users are men in their 40s–60s (company-car owners), validates one compelling use case first, and negotiates direct data access with four premium manufacturers while treating OBD2 as a bridge technology toward deeper vehicle integration.
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chapters (9)
- 0:00Introduction
- 1:00Spot
- 3:16Target demographic
- 4:49Connected vehicles
- 6:18Cars are changing
- 8:09Selfdriving cars
- 9:12Current car capabilities
- 10:53Aftermarket devices
- 12:32Find the problem and fix it
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