Ch. 4: Transform Business Engagement
summary
Conagra says it reinvents itself as a customer‑centric CPG using Salesforce Customer 360 to unite marketing, sales, commerce and service across 100+ brands and a mostly B2B business, claiming more change in the last 5 years than the prior 50. They pull campaign data into Datorama in weeks and spin dashboards in under a week, publish ready campaigns into a partner portal tied to a B2B commerce site with two‑click reorders, and run an abandoned cart via WhatsApp bot that hands high‑value orders to agents.
AI-written summary · about
chapters (7)
- 0:00Start
- 0:08Transforming Business Engagement
- 1:05Challenges We'Re Facing in the Marketplace
- 7:15Demo
- 10:20Sales Cloud Partner Relationship Management
- 12:40Abandoned Shopping Cart Workflow
- 14:30Salesforce Customer 360
related talks
35mUsing AI to Fuel Digital Transformation & Growth
56mThe Age of the Marketing Maker is Here! Keynote (Replay)
29mCustomers In Context: The Great Chain of Selling
21mUnlock the Secret to Exceptional Digital Experiences
22mA Fresh Approach to Data Platforms
16mInnovate Fast with the Salesforce Platform
50mBuilding And Deploying Omni-Channel Digital Experiences At Scale
20mPower to the Product