Sayandeb Banerjee of TheMathCompany and Felipe Aragao of Anheuser-Busch InBev
summary
Argues that a high‑performing Analytics CoE starts by proving value: focus on pricing and promotion optimization as first deliverables, measure impact, then add forecasting and marketing and HR analytics. Requires one sponsor one leader (example: chief sales officer) and a compact team that hires talent over tenure, enforces meritocracy over years, runs hackathons and a “moonshot day,” partners with universities (MIT) and startups, treats buy vs build by weighing context vs content, and cultivates an entrepreneurial mindset.
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chapters (13)
- 0:00Intro
- 2:55How do you identify the demand
- 4:12How do you build a highperformance team
- 7:47Find one sponsor
- 9:40Talent vs Experience
- 11:27Meritocracy
- 15:17Innovation
- 17:51Fostering innovation
- 19:27Collaboration
- 23:56Summary
- 27:06Questions
- 32:18Validate skills
- 33:41Analytics
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