Nikesh Gabriel: Director at Time Inc. at Cypher 2017
summary
Time Inc. reports ~150M monthly digital visitors, 2B monthly video views and 160M+ social reach while print still supplies ~70% of revenue; a soft+hard paywall with a 10-article meter (10 free, register, then ~5 pay-limited reads) shows a 10% drop after hard wall so the paywall is pulled back. AMP traffic grows ~700% year‑over‑year but equals only ~5% of total traffic and Apple News ~7%. Regression shows human‑interest pieces cut exit rates by 25–30%, images cut exit by ~2%, and video adds ~14 seconds of engagement.
AI-written summary · about
chapters (15)
- 0:00Introduction
- 2:07About Time Inc
- 4:08Current Scenario
- 5:55Paywalls
- 10:48Content discovery
- 11:19Instant Articles
- 12:32Timing
- 13:00Tracking Analytics
- 14:25Content Engagement
- 14:52Research Methodology
- 15:27Insights
- 16:40Sharing
- 17:40Retail analysis
- 18:57Competitor analysis
- 21:48Interactive graphs
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