Anand K Sundaram, Head of Analytics at Yes Bank speaks at Cypher 2017
summary
YES Bank builds and ships analytics-driven products that actually moved money: a personalized RFM webpage (R, SQL, Java, OTP) boosts debit-card activation and spend; an MSME predictive attrition model re-engages customers to stop churn; a savings-account attrition model recovers hundreds of crores by targeting small balance leaks; text-mining of free-text transactions uncovers supply-chain clusters for preapproved financing; and an SMS instant scoring flow (bureau + bank data) approves ~150,000 cards in six months, cutting junk leads and enabling straight-through decisions.
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