Krishnakumar Ramasubramanian of Max Life Insurance
summary
Max Life maps 34–35 lakh lives, hires ~40,000 agents a year, and sells ~5–6 lakh policies annually, then uses geospatial store-location, bank-transaction enrichment, credit scores and small-data web analytics to boost conversion and retention. Specifics: saved ₹50–60 crore/yr by detecting fraud, reduced crude death rate 3.5‰→1.4‰ by screening risky lives, cut grievances from ~400–450/10,000 to half via onboarding checks, use an agent CGPA pointer and personas for recruitment and sales, and credits analytics-attributable 10–12% of PBT to these efforts.
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chapters (7)
- 0:00Start
- 7:52Value Chain
- 8:28Identifying Untapped Market Opportunity
- 25:19Credit Scores
- 27:37Virtuous Cycle versus the Vicious Cycle
- 29:15What's Keeping Us Busy
- 35:46How Do You Take Control of the Mis-Selling
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