Ankur Sharma: Head of Analytics and User Growth at Instamojo speaks at Cypher 2017
summary
Focuses on measurable moves at three startup stages: founding, very early, early. Recommends tracking active users, retention, time spent from day one, using out‑of‑the‑box payment analytics (Instamojo/Stripe), Google Analytics via Google Tag Manager, Mixpanel Autotrack for event tracking, then moving to a cloud warehouse (Amazon Redshift or Google BigQuery), one‑click ETL connectors, CRM/ticketing metrics (Salesforce/Pipedrive), dashboarding for company visibility, and hiring a dedicated analyst only once the pipeline and warehouse work reliably.
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chapters (9)
- 0:00Start
- 5:59Founding Stages
- 6:53Qualitative User Data
- 9:01Mixpanel Auto Track
- 13:53Customer Satisfaction
- 14:39Why Automated Email Campaigns
- 15:50Note of Caution
- 19:20Data Warehouse
- 22:35What Analytics Does
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