GURPREET SINGH, GOPI SUVANAM of G-Square Solutions at Cypher 2017
summary
A production pipeline combines ARIMA, decision trees, recursive trees, mutual information and other ML to surface statistically significant, business‑relevant signals and score them by impact and usability. A Chrome browser cohort shows a mid‑month Chrome-driven SKU uplift that triggers market‑basket promotions; a banking cohort yields a 27% uplift in certain geographies and leads to pop-up loans in blue-collar pockets; natural language generation plus structured insight payloads produce CRM‑ready actions for automated campaigns.
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