How to sell in AWS Marketplace
summary
AWS Marketplace claims concrete results: listing reaches 1,600 ISVs and ~300,000 active customers monthly, and deals close up to 50% faster. It provides APIs to publish from CI/CD, metering and tax calculation, and drops reports into S3 or via API. It supports private offers and puts third‑party spend on AWS bill, plus consulting‑partner private offers for channel margins. Account registration is quick (minutes) and the portal manages images, EULAs, billing and analytics.
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chapters (18)
- 0:00Intro
- 0:59Transforming your portfolio: The 5/50/500 model
- 4:54A curated digital software catalog that helps you find, test, buy, and provision software and data products
- 7:128 popular categories most often provisioned
- 8:48How AWS Marketplace works
- 18:52Organizations consume software across multiple domains
- 20:53Why sell in AWS Marketplace?
- 22:55AWS Marketplace GTM programs
- 26:42Why customers buy in AWS Marketplace
- 29:28Go to market faster
- 31:11AWS Marketplace: A public managed catalog
- 33:27Sections of the AWS Marketplace Management Portal
- 35:51Reporting and commerce analytics
- 36:53Seller private offers
- 37:54Standardized license terms
- 39:39Access channel partners with AWS Marketplace
- 40:24Getting started with AWS Marketplace
- 41:17AWS Business Professional
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