From Product Discovery to Product Delivery - A Real-Life Example
summary
Kanban University builds a one-day course called Scrum Better with Kanban after market research showing ~2.5M certified Scrum practitioners and a high proportion (57%) who started from Scrum. Product teams run customer interviews, recruit 15+ beta participants, and run A/B testing across three cycles: variant A adapts an existing team-Kanban class, variant B focuses on flow, predictability and resistance. Results favor B, trainers report fastest uptake in the catalogue, students give strong qualitative feedback, and case examples claim up to 4x lead-time improvements.
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chapters (11)
- 0:00Product development journey
- 2:10Product pipelines and challenges
- 6:00Idea to market analysis
- 11:47Pain points in Scrum
- 17:53Market segmentation for solutions
- 21:28Customer feedback loops
- 27:45Feedback loops: IT vs product
- 29:29Building product iteratively
- 33:23Refining with feedback
- 34:52Agility for business success
- 39:53Q&A: Scrum and Kanban
