Building High-Retention Products and Platforms
summary
Summarizes retention patterns observed across dozens of teams every year and from hits like Altima Online, The Sims, eBay and a Netflix engagement fix, showing which tactics actually stop users leaving after the two-month dropoff. Uses concrete tools — cohort analysis, behavior funnels, dashboards — and prescribes habit stacking and reengagement loop designs. Claims these techniques turn short-lived launches into products that retain users for months and years and save teams time versus metric-heavy guesswork.
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