Designing with friction, it's irritatingly good
summary
Claims that deliberate obstacles improve outcomes backed by concrete patterns and results: multi‑step delete flows with type the repo path and SMS confirmation stop irreversible mistakes, mandatory goal selection raised retention in Joolingo tests, Netflix and TikTok add inactivity prompts to reduce bingeing, and PetRescue removes breed search as a deliberate detour across ~8,000 listed pets and ~25,000 daily visitors to boost discoverability and equity, producing real adoptions and measurable satisfaction gains.
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chapters (7)
- 0:00Introduction
- 0:42Unlearnings about friction
- 1:51When friction is good
- 3:10Design ethics and friction
- 5:27PetRescue case study
- 8:26Recap and key takeaways
- 12:26Changing the world with friction
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