Embracing complexity and compliance in modern user acquisition
summary
Panelists describe a working system that combines a proprietary verified in‑game spenders network with Facebook and Google look‑alike audiences to scale high‑value users, while using SplitMetrics for iOS A/B tests and DSPs/Minimob for programmatic reach. GDPR and contracts slow onboarding, MMPs and secure data pipes are mandatory, and creative workflows rely on a DAM plus project managers. Results: look‑alikes and dynamic testing cut acquisition waste but fraud and inconsistent network quality still force continuous vetting.
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chapters (11)
- 0:00Modern UA challenges
- 4:25UA best and worst times
- 7:19GDPR compliance impact
- 10:33Competing with Google & Facebook
- 14:50Evaluating new UA partners
- 17:41Advanced ASO strategies
- 22:16Managing creative assets
- 25:46Look-alike audiences
- 30:54Advice for UA newcomers
- 34:28Q&A: programmatic vs social
- 36:56Closing remarks
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