What you need to know about the future of mobile monetisation
summary
Chartboost reports the mobile market is plateauing in the US but global growth continues, with $46B estimated for 2017 and ~25% coming from China. Ad formats driving revenue are rewarded playable and vertical video, with ~50% of impressions portrait and vertical ads converting 10–20% better; 71% of players prefer opt‑in video. Over 100 playables are built and show install lifts without hurting retention. Economics shift to programmatic auctions via a header bidding SDK and the Chartboost Ad Exchange, raising CPMs up to ~$20.
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chapters (16)
- 0:00Intro
- 1:10Overview
- 2:18US Mobile Gaming Industry
- 2:54China Mobile Gaming Industry
- 3:53Mobile App Usage
- 5:09Ad Formats
- 7:14Video vs Interactive
- 8:07Vertical Ads
- 9:04Interactive Ads
- 9:23Chartboost
- 10:19Gaming audience
- 12:20Economics
- 12:46Gaining publishers
- 15:10Header Bidding SDK
- 16:34Recap
- 17:43Questions
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