Keynote: Gen Z Thinks Your Brand Is Cringe
summary
Gen Z has roughly $340 billion purchasing power but only 8% of Gen Z says ads resonate and over 78% think brands “talk the talk” without action, so fix concrete failures: own mistakes (example American Airlines’ rainbow PR vs prior donations), invite Gen Z as collaborators not targets, co-create communities on Discord and TikTok, give members privileges, and articulate a clear mission beyond profit. Six in ten will advocate if authenticity holds.
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chapters (12)
- 0:00Introduction to Gen Z
- 1:03The changing digital world
- 2:33Gen Z spending and behavior
- 3:34Addressing marketing bias
- 4:29Three pillars of engagement
- 5:14Building brand trust
- 6:25Collaborative branding
- 7:24Community engagement
- 8:36Practical community building
- 9:33Authenticity and values
- 10:38Defining brand fundamentals
- 11:30Final marketing cheat sheet
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