Device savvy, Growing Gaming Competition Along With a Volatile Economic Climate
summary
Ad spend drops ~30% year‑on‑year and ROAS falls 36%, UA teams grow from ~3 to ~4 people, and first‑party data becomes mandatory for attribution. Device-level distribution is pitched as the counter: a stack deployed on 800 million devices that preloads apps via Dynamic installs and the app select widget, claims zero fraud and no saturation, passes device identifiers for attribution, partners with Verizon AT&T Telefónica and Samsung, and ships a carrier games folder as an alternative app store.
AI-written summary · about
chapters (14)
- 0:00Device Savvy introduction
- 1:16Advertising macro shifts
- 2:18Gaming competition growth
- 3:22Privacy impact on UA
- 4:25Key privacy regulations
- 6:13Device UA opportunities
- 7:40New device owners value
- 9:49Device engagement trends
- 10:52Direct to device installs
- 12:39Dynamic Installs advantages
- 14:06App Select UA tools
- 15:11Alternative app stores rise
- 16:16Summary and adaptation
- 16:38Q&A on commissions