The Big Lie of User Acquisition: Strategies That do not Work in 2021
summary
Claims that brand and creatives drive ASO and UA outcomes with numbers: Apple reports ~58% opt-out overall and ~66% in games so paid channels shift to Apple’s privacy framework for attribution, SearchAds uses ad services, and combining ASO with SearchAdsHQ automation produces measurable wins. A creative change lifts interest by >30% in cases, clients report ~22% profit uplift, some geos see search tab ads cut CAC by over 30x, and A/B tests need ~1000 users per variation to be meaningful.
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chapters (4)
- 0:00Start
- 3:44It's time to focus on brand awareness
- 5:41Building a full-scale A/B testing is important
- 19:08Explore new opportunities in Apple Search Ads
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