Superstar Speed Panel: Rethinking InGame Advertising

on YouTube ↗34m

" summary

Claim: programmatic non-interruptive, programmatic placements insert brand assets into native billboards and props so ads don’t break play. Built: an in‑house design workflow and “green‑screen” ad slots that map to Unity/engine assets and preserve contextual fit and brand safety. Data: a charity test shows 12% uplift in donations versus ~3% benchmark, players prefer immersive over banners (≈70%); measurement, targeting and IAB standards work in progress to make this scalable.

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" chapters (6)

1. 0:00Start
2. 10:58Why Do You Think in-Game Advertising Is Exciting
3. 14:38Brand Safety
4. 25:49Measurement
5. 27:20What Other Kpis Are Important to You as an Advertiser
6. 29:21Audience Questions

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