Panel: What Changes in Ad Monetisation Post-IDFA - The Good, the Bad & the Ugly
summary
Post-IDFA changes force concrete responses: SKAdNetwork and programmatic specs get implemented, adapters and SDKs require constant updates, and some publishers report big eCPM drops when heavily dependent on Facebook/Audience Network. One vendor sends 70 contextual signals (battery, session depth, impressions) and sees lifts on non-consent users; a big ad-heavy title with Hill Climb Racing 1.5 billion downloads reports resilience. Practical takeaways: update SDKs, diversify demand, allocate recurring dev time for tech debt, and expect winners (Apple, some mid-size networks) and losers (FB/AdMob-dependent teams).
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chapters (7)
- 0:00Ad monetization panel intro
- 5:52Post-IDFA changes
- 17:49Preparing for IDFA removal
- 27:20Ad revenue impacts
- 33:37Winners and losers
- 36:49Adapting to new normal
- 41:21Closing & Q&A
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